Playboy used to be the gold standard for everything sexy—centerfolds, the Mansion, Hugh Hefner in his robe, the whole damn lifestyle. It was the magazine every guy wanted on his coffee table (and under his mattress). It was like Stripcamfun in maginzine version. Fast forward to 2026, and people are asking: what the hell happened to Playboy? Is it dead? Sold out? Still kicking? Let’s break it down, no fluff, just the facts—and yeah, it’s a sad story for anyone who remembers the glory days.
What Is Playboy?
Playboy was launched in 1953 by Hugh Hefner as a men’s lifestyle magazine that mixed high-end photography (mostly nude women), interviews with big names, fiction from writers like Ray Bradbury and Kurt Vonnegut, and articles on everything from jazz to politics. The centerfold was the main draw—Marilyn Monroe was the first—but it was never just porn. Hefner sold it as sophisticated smut: “The magazine for men who appreciate the finer things.” It came with the Playboy Clubs, the Bunny ears, the Mansion parties, and a whole cultural brand that screamed “I’m rich, I’m horny, and I’m cultured.” At its peak in the 1970s, it sold over 7 million copies a month. It was the fantasy for millions of guys—soft-core, classy, aspirational.
Does Playboy Still Exist?
Yes, but barely, and not in any way that feels like the old Playboy. The print magazine officially stopped being monthly in 2020 (they tried quarterly, then gave up). In 2024, they relaunched a quarterly print version with a new “no nudity” policy for the main mag (though some special editions still have nudes). The website still exists (playboy.com), but it’s mostly lifestyle content now—interviews, fashion, cannabis reviews, and softcore photo galleries. The real “Playboy” brand lives through licensing deals: clothing, fragrances, casinos, and the Playboy Club brand (which still has a few locations). The iconic bunny logo is everywhere, but the magazine that made it famous is basically a ghost. It’s not dead—it’s just a shadow of what it was, more brand than actual publication.
Who Owns Playboy Now?
Playboy Enterprises is currently owned by PLBY Group, Inc., a publicly traded company (NASDAQ: PLBY). They bought the brand back in 2020 after years of ownership changes. Hefner sold a majority stake in 2010 to private equity, and it bounced around until PLBY took full control. PLBY is trying to turn Playboy into a “pleasure and lifestyle” brand—sex toys, CBD products, apparel, NFTs, and digital content. The magazine is just one small piece now. Hefner died in 2017, and his family no longer has ownership. It’s corporate as hell—less Hefner’s vision, more boardroom strategy. That’s why it feels so different today.
Who Owns the Playboy Mansion?
The Playboy Mansion was sold in 2016 by the Playboy company to Daren Metropoulos (co-founder of Hostess Brands) for $100 million. After Hefner’s death in 2017, Metropoulos moved in and has kept it private. It’s no longer a public party palace—it’s a private residence. Playboy still uses the name and logo for branding, but the actual mansion belongs to Metropoulos. No more wild Hefner parties, no more bunnies roaming the grounds. It’s just a really expensive house in Holmby Hills now.
So What Really Happened?
Playboy got killed by the internet. Free porn on tubes like Pornhub made paying for magazines pointless. Hefner’s death removed the last personal touch. The company chased trends—digital, NFTs, no-nudity relaunch—trying to stay relevant, but it never clicked. The brand is still worth something (licensing deals bring in money), but the magazine that changed culture in the 60s and 70s is basically a memory. In 2026, Playboy is more logo than legacy—sexy on the surface, hollow underneath. Sad way for an icon to go out, but that’s the game.
What do you think killed Playboy? Print dying, internet porn, Hefner’s death, or corporate mismanagement? Drop your take in the comments.